Woolworths
Private Label and Packaging

Woolworths private label strategy undertook a complete overhaul of private label brands available to customers.

Over 2000 Home Brand and Fresh SKUs in terms of quality, packaging, price and promotion.

Woolworths Select was introduced as Australia’s premium private label brand. Well over 600 grocery SKUs of the best quality and market leading price.

The range and sales continue to grow today.